PENGARUH PERCEIVED USEFULNESS DAN PERCEIVED EASE OF USE TERHADAP CUSTOMER SATISFACTION DAN REPURCHASE INTENTION PENGGUNA APLIKASI OVO

Main Author: Wiwoho, Gunarso
Format: Article info application/pdf eJournal
Bahasa: eng
Terbitan: P4M STIE Putra Bangsa , 2019
Online Access: http://journal.stieputrabangsa.ac.id/index.php/fokbis/article/view/530
http://journal.stieputrabangsa.ac.id/index.php/fokbis/article/view/530/305
ctrlnum article-530
fullrecord <?xml version="1.0"?> <dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title lang="en-US">PENGARUH PERCEIVED USEFULNESS DAN PERCEIVED EASE OF USE TERHADAP CUSTOMER SATISFACTION DAN REPURCHASE INTENTION PENGGUNA APLIKASI OVO</title><creator>Wiwoho, Gunarso</creator><description lang="en-US">The purpose of this study was to determine the effect of perceived usefulness and perceived ease of use on customer satisfaction and repurchase intention. The sample of this research is OVO users in the Grab application who have done top-up at least 2 times in the Kebumen area as many as 100 respondents. The sampling technique uses nonprobability sampling technique, namely purposive sampling. Methods of data collection using questionnaires, literature studies and interviews. Analysis of the data used is the instrument validity and reliability test, the classic assumption test, hypothesis testing and path analysis using the SPSS 21 program for windows. The results of this study indicate that all items of each variable are valid and reliable. Both structural models meet the classic assumption test criteria with no multicollinearity, heterokedasticity, and normality assumptions. Based on the results of the t test showed that the variable perceived usefulness and perceived ease of use have a significant effect on customer satisfaction, perceived usefulness has a significant effect on repurchase intention, perceived ease of use has a significant effect on repurchase intention, customer satisfaction has a significant effect on repurchase intention.</description><publisher lang="en-US">P4M STIE Putra Bangsa</publisher><date>2019-07-31</date><type>Journal:Article</type><type>Other:info:eu-repo/semantics/publishedVersion</type><type>Journal:Article</type><type>File:application/pdf</type><identifier>http://journal.stieputrabangsa.ac.id/index.php/fokbis/article/view/530</identifier><identifier>10.32639/fokusbisnis.v18i1.530</identifier><source lang="en-US">Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi; Vol 18 No 1 (2019): Fokus Bisnis; 53-61</source><source lang="id-ID">Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi; Vol 18 No 1 (2019): Fokus Bisnis; 53-61</source><source>2623-2480</source><source>1693-5209</source><source>10.32639/fokusbisnis.v18i1</source><language>eng</language><relation>http://journal.stieputrabangsa.ac.id/index.php/fokbis/article/view/530/305</relation><rights lang="en-US">Copyright (c) 2019 Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi</rights><recordID>article-530</recordID></dc>
language eng
format Journal:Article
Journal
Other:info:eu-repo/semantics/publishedVersion
Other
File:application/pdf
File
Journal:eJournal
author Wiwoho, Gunarso
title PENGARUH PERCEIVED USEFULNESS DAN PERCEIVED EASE OF USE TERHADAP CUSTOMER SATISFACTION DAN REPURCHASE INTENTION PENGGUNA APLIKASI OVO
publisher P4M STIE Putra Bangsa
publishDate 2019
url http://journal.stieputrabangsa.ac.id/index.php/fokbis/article/view/530
http://journal.stieputrabangsa.ac.id/index.php/fokbis/article/view/530/305
contents The purpose of this study was to determine the effect of perceived usefulness and perceived ease of use on customer satisfaction and repurchase intention. The sample of this research is OVO users in the Grab application who have done top-up at least 2 times in the Kebumen area as many as 100 respondents. The sampling technique uses nonprobability sampling technique, namely purposive sampling. Methods of data collection using questionnaires, literature studies and interviews. Analysis of the data used is the instrument validity and reliability test, the classic assumption test, hypothesis testing and path analysis using the SPSS 21 program for windows. The results of this study indicate that all items of each variable are valid and reliable. Both structural models meet the classic assumption test criteria with no multicollinearity, heterokedasticity, and normality assumptions. Based on the results of the t test showed that the variable perceived usefulness and perceived ease of use have a significant effect on customer satisfaction, perceived usefulness has a significant effect on repurchase intention, perceived ease of use has a significant effect on repurchase intention, customer satisfaction has a significant effect on repurchase intention.
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library_id 375
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subject_area Ekonomi
city KEBUMEN
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