PENGARUH ORIENTASI PASAR DAN ORIENTASI KEWIRAUSAHAAN TERHADAP KINERJA PERUSAHAAN KECIL DENGAN ORIENTASI PEMBELAJARAN SEBAGAI VARIABEL PEMEDIASI

Main Authors: , Budi Hasyim, SE., , Dr. Amin Wibowo, MBA.
Format: Thesis NonPeerReviewed
Terbitan: [Yogyakarta] : Universitas Gadjah Mada , 2013
Subjects:
ETD
Online Access: https://repository.ugm.ac.id/120193/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=60213
ctrlnum 120193
fullrecord <?xml version="1.0"?> <dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>https://repository.ugm.ac.id/120193/</relation><title>PENGARUH ORIENTASI PASAR DAN ORIENTASI KEWIRAUSAHAAN TERHADAP KINERJA PERUSAHAAN KECIL DENGAN ORIENTASI PEMBELAJARAN SEBAGAI VARIABEL PEMEDIASI</title><creator>, Budi Hasyim, SE.</creator><creator>, Dr. Amin Wibowo, MBA.</creator><subject>ETD</subject><description>This research aims to understand the mediating impact of learning orientation to the impact of market orientation and entrepreneur orientation with performance. The hypotheses that are proposed: first, market orientation will be positively impact to performance. Second, entrepreneur orientation will be positively impact to performance. Third, learning orientation will be positively impact to performance. Forth, learning orientation mediate impact of market orientation to performance. Fifth, learning orientation mediate impact of entrepreneur orientation to performance. The subject of this research are 262 small firm in DIY. This research use survey method with questionnere as a research instrument and nonprobability sampling method, purposive sampling in particular. The variables of this research are market orientation and entrepreneur orientation as independent variables, learning orientation and performance as dependent variables. To test the validity we use confirmatory factor analysis and to test the reliability we use coefficient of cronbach 's alpha. To test the hypothesis we use structure equation model. The result of this research shows that market orientation, entrepreneur orientation, and learning orientation is positively impact to performance. Learning orientation mediating the impact of market orientation and entrepreneur orientation with performace is partially mediating.</description><publisher>[Yogyakarta] : Universitas Gadjah Mada</publisher><date>2013</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><identifier> , Budi Hasyim, SE. and , Dr. Amin Wibowo, MBA. (2013) PENGARUH ORIENTASI PASAR DAN ORIENTASI KEWIRAUSAHAAN TERHADAP KINERJA PERUSAHAAN KECIL DENGAN ORIENTASI PEMBELAJARAN SEBAGAI VARIABEL PEMEDIASI. UNSPECIFIED thesis, UNSPECIFIED. </identifier><relation>http://etd.ugm.ac.id/index.php?mod=penelitian_detail&amp;sub=PenelitianDetail&amp;act=view&amp;typ=html&amp;buku_id=60213</relation><recordID>120193</recordID></dc>
format Thesis:Thesis
Thesis
PeerReview:NonPeerReviewed
PeerReview
author , Budi Hasyim, SE.
, Dr. Amin Wibowo, MBA.
title PENGARUH ORIENTASI PASAR DAN ORIENTASI KEWIRAUSAHAAN TERHADAP KINERJA PERUSAHAAN KECIL DENGAN ORIENTASI PEMBELAJARAN SEBAGAI VARIABEL PEMEDIASI
publisher [Yogyakarta] : Universitas Gadjah Mada
publishDate 2013
topic ETD
url https://repository.ugm.ac.id/120193/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=60213
contents This research aims to understand the mediating impact of learning orientation to the impact of market orientation and entrepreneur orientation with performance. The hypotheses that are proposed: first, market orientation will be positively impact to performance. Second, entrepreneur orientation will be positively impact to performance. Third, learning orientation will be positively impact to performance. Forth, learning orientation mediate impact of market orientation to performance. Fifth, learning orientation mediate impact of entrepreneur orientation to performance. The subject of this research are 262 small firm in DIY. This research use survey method with questionnere as a research instrument and nonprobability sampling method, purposive sampling in particular. The variables of this research are market orientation and entrepreneur orientation as independent variables, learning orientation and performance as dependent variables. To test the validity we use confirmatory factor analysis and to test the reliability we use coefficient of cronbach 's alpha. To test the hypothesis we use structure equation model. The result of this research shows that market orientation, entrepreneur orientation, and learning orientation is positively impact to performance. Learning orientation mediating the impact of market orientation and entrepreneur orientation with performace is partially mediating.
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institution Universitas Gadjah Mada
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library Perpustakaan Pusat Universitas Gadjah Mada
library_id 488
collection UGM Repository
repository_id 2744
subject_area Karya Umum
city SLEMAN
province DAERAH ISTIMEWA YOGYAKARTA
repoId IOS2744
first_indexed 2016-09-14T18:30:46Z
last_indexed 2016-09-22T21:44:47Z
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